Luv Beam Cheek Balm (17 Colors)

Delivers a soft, glowy flush that builds from sheer to bold with a creamy balm texture that melts into skin for seamless blending. Offers 17 versatile shades across three curated lines—Juicy, Milky, and Mood—to suit every skin tone and makeup mood. Leaves cheeks with a dewy, natural finish without caking or stickiness, while the adorable heart-shaped compact adds soft-girl charm to your makeup routine.

1. Take a moderate amount of blush with your fingertip or makeup puff 2. Gently apply and blend onto the apples of your cheeks 3. Build coverage by layering for a bolder look or use sparingly for a sheer flush

Formulated with Titanium Dioxide to provide bright, vivid color payoff and smooth adherence, paired with Macadamia Seed Oil derivatives that nourish and condition skin for a softer feel. Polymethylsilsesquioxane rounds out the formula by helping create a smooth, blurred finish with comfortable wear, while Tocopheryl Acetate and Tocopherol (Vitamin E) provide antioxidant care and help protect from dryness.